All Day I Dream

Project: All Day I Dream
Client: All Day I Dream
Date: June 1st 2015
Status: Active

International Campaign
Contact: Lydia Laws


All Day I Dream explores beautiful, emotional and melancholic shades of House and Techno through its label’s releases, events and artists.

All Day I Dream parties began on a baking Brooklyn rooftop back in 2011 and have since become an international sensation, spurred on by Lee Burridge and his partner Matthew Dekay’s signature technicolor emotionalism, the sort that’s all too rare in the current electronic music scene.

Matthew and Lee were first introduced in 2008 and their special friendship and mutual appreciation for each others music led to a strong desire to collaborate.

During this time Lee shared the idea of All Day I Dream with Matthew who, inspired by Lee’s RA mix and the imagined musical landscape for the parties and label, began translating the idea in to the music the pair later released.

Spreading from New York across America to Los Angeles, the parties expanded and flourished as a result of Lee’s major presence at Burning Man and Matthew’s creative ingenuity in the studio.

Giving the partygoer or “Dreamer” more than just DJ sets, All Day I Dream works to create a special ambience and the combination of the music and unique venues decorated with draping fabric, fairy lights and lanterns form an unparalleled and magical atmosphere.